Why “DNA”?
Generic AI quoting software writes every quote the same way, with the same phrasing, the same line-item structure, and pricing built for a made-up average tradesperson. That's fine until a customer compares it to the quote you sent them last year and notices it reads completely differently.
Quote DNA flips that. The AI reads your real quotes. It picks up that you charge a fixed day rate for strip-outs, that you always price tiling by square metre with 10% wastage, that your payment terms are 50% upfront, that you call a boiler a “combi” not a “combination boiler”. Then every quote the app generates afterwards follows those patterns.
How to train it
Open Settings → Quote DNA on Pro. Upload up to 5 of your past quotes as PDFs or clear photos of printed quotes. The backend extracts:
- Typical line-item structure (grouped by room? by trade? one-liner?)
- Pricing style (day rates, unit rates, markups, rounding)
- Materials you specify by name (e.g. “Ideal Logic 30kW”)
- Your tone of voice in descriptions and notes
- Standard payment terms, warranties, and exclusions
Processing takes a minute or two per sample. You'll see a strength meter fill up as each sample is absorbed. Once trained, every new quote you generate automatically inherits the DNA, no extra steps on your side.
When it earns its keep
Quote DNA pulls its weight hardest for tradespeople who:
- Quote the same kinds of jobs repeatedly (bathroom refits, boiler swaps, rewires) and want consistency across customers
- Have a distinctive pricing style the AI wouldn't otherwise capture (unusual day rates, supply-only discounts, regional quirks)
- Care about brand voice — your quotes read the way you'd talk, not like a chatbot apologising for the weather
- Work across multiple trades and want each priced in its own style
If you're brand new to quoting and don't have historical quotes to upload, the app still works fine without Quote DNA — you can come back and train it once you've sent a handful.
Privacy and data handling
Uploaded quotes are stored encrypted at rest. They're used only to train your private Quote DNA profile, never shared with other users, and never fed into third-party model training. You can delete any sample at any time, or reset your DNA completely and the underlying data is removed.
If you delete your account, Quote DNA and all samples are purged as part of the 30-day account deletion process.